FOR IMMEDIATE RELEASE
February 17, 2015
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Editor’s Note: To view the TV trailer, please visit https://www.youtube.com/watch?v=SkViuk8unUg. For a copy of the trailer or related photos, contact Monika Earle at firstname.lastname@example.org.
SEMA BATTLE OF THE BUILDERS TV SPECIAL PREMIERES MARCH 8
–Program Highlights Newest SEMA Show Event and Competition–
DIAMOND BAR, CA (February 17, 2015) – The Specialty Equipment Market Association (SEMA) is pleased to announce the first SEMA-produced television special premieres on the Velocity channel on Sunday, March 8 at 8:00 p.m. (EDT). The unique one-hour program features the first-ever SEMA Battle of the Builders competition highlighting the Top Ten builders, their vehicles and their journey to the inaugural competition.
The Battle of the Builders competition began with more than 125 vehicle builders and car customizers who entered 165 vehicles into this first-ever competition. These builders represent an elite group of individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs.
Editors of leading automotive magazines — Sam Du from Super Street, David Freiburger from Hot Rod, and Fred Williams from Petersen’s 4Wheel & Off Road — selected the Top Ten builders. These ten finalists then judged one another and voted to determine who was named the Ultimate Builder of the 2014 SEMA Battle of the Builders.
The special culminates at the first annual SEMA Ignited event, where the top three finalists and winner were announced in front of thousands of enthusiasts. SEMA Ignited, held at the Linq in Las Vegas, was open to the public and allowed attendees a chance to see the latest automotive accessories on many of the 2014 SEMA Show vehicles that were on display during the 2014 SEMA Show. Hundreds of vehicles exited the Las Vegas Convention Center after the SEMA Show for the SEMA Cruise and made their way to SEMA Ignited.
The SEMA television special celebrates the unique aftermarket industry and the people dedicated to their craft. Tune in to the Velocity Network on March 8, at 8:00 p.m. (EDT), for an in-depth view of this brand-new competition and watch as the winner of the first-ever SEMA Battle of the Builders competition is announced. For background information about the competition, visit www.semaignited.com.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.